After weeks of preparation from our beloved class representative, Ms Wendy Pang, today we visited See Hua Daily News (诗华日报) factory. This visit aim to explore and study the company's distribution strategy and distribution channel. 2 buses departed from UMS campus to Kolompong, where the factory situated. It was a short and smooth journey, only took us 20minutes perhaps? Marketing students never be this participative before, not even in class, i'm happy to see the attendance performance today! (Even though I know some of them were forced to join) Dr Amran was here to join us for the visit, very sporting too!
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| Even though it's a very short journey, some people will never forget to recharge energy in the bus! |
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| They seem so excited to visit the factory already! |
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| The photogenic bunch of people! |
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| The arrival of our beloved Dr Amran, thanks for joining us! |
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| As a faithful Muslim, we have to pray to appreciate good things fall on us. |
After the briefing, all of us gather for a group photo before we divide into 2 groups to visit different location that serve different function of the factory. The first division visited the internal factory with lots of printing machine and also storage for the printing material. At the same time, the second division listen to Mr. Wong's explanation about the machines and also answering questions regarding to our course work. The size of the factory is not huge, but it is more than enough to cater Sabah market. See Hua Daily news (Chinese) is one of the joint brand with Utusan Borneo (Malay), and The Borneo Post (English). However, their priority is See Hua, because of the higher sales and demand.
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| The new operating machine in See Hua. |
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| Both of them paying attention to wrong direction? |
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| Mr Wong, the person in charge for our delegation answering our questions. |
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| Saturday is still a working day for them. |
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| Husband & Wife. |
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| 7 of them are from Sabah, and 1 from S'wak. Big family of marketing club! |
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| Epong attempting "Blow-Job" |
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| The actual printing machine, red ink. (Maybe?) |
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| Maxis advertisement! |
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| Artistic hand print on the back of the paper that will be use to produce newspaper. |
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| Sabah Liang 4, Left to Right - Michelle Toh, Elaine Yong, Sheau Ling, Wendy Pang. |
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| My classmate, talking on the phone while i snap this. Did u notice the shiny thing on her finger? xD |
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| Group Picture! |
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| Group Picture! |
The major profit for newspaper company like See Hua is not really rely on the income from the sales of newspapers, instead, is the advertisement fees that placed ads on their newspapers. Essential to marketing students like us to learn about boosting advertisement sales. Distribution of more than 20,000 Newspapers a day is not an easy task, but they deal it their own ways. In sum, the visit is clean and simple, and fun of course! We should spend more time together before we leave far apart, by organize more activities for everyone of us! We should be like a family, helping each other during difficulties (Not including during exams), build a strong bond between all of us!
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